Tyler MadisonSoftware Architect
Software Architect with 15+ years building and scaling high-traffic web applications. I turn ambiguous product goals into resilient front-end systems — modern React/Next.js, observability baked in, performance you can measure.
About
I turn product goals into front-end systems teams love to build on
I've spent 15+ years building and scaling high-traffic web apps — working cross-functionally with backend, DevOps, product, UX, BD, and QA, and leading global front-end teams.
Front-end as architecture
I treat the front end as a first-class system — clear boundaries, strong contracts through a BFF layer, and observability baked in, not bolted on.
Performance is a feature
Real User Monitoring and Core Web Vitals drive my decisions. I ship fast experiences and prove the impact with real-world data.
Multiply the team
The best architecture is the kind a whole team can extend. I mentor engineers, set standards, and build the reusable libraries that keep everyone fast.
Core competencies
The toolkit
Deep Software Architecture, backed by the platform, delivery, and observability skills it takes to run high-traffic apps in production.
Software Architecture
- React97%
- Next.js (App Router)95%
- TypeScript / JavaScript96%
- BFF & System Design90%
Platform, Runtime & DevOps
- Node.js92%
- CI/CD — GitHub Actions90%
- Docker · Helm · ArgoCD85%
- AWS / GCP82%
Observability & Performance
- Datadog APM & RUM92%
- Core Web Vitals93%
- PagerDuty · Incident Response85%
- nginx · Artifactory80%
Selected work
What I build
Representative front-end initiatives — each shipped to production and earned its keep at scale.
Experience
From agencies to architecture
Software Architect · GoPro Inc.
2015 — 2026Owned Software Architecture for web applications serving over 2 million subscribers, plus internal back-office tooling — leading and mentoring multiple teams of front-end engineers.
- Spearheaded modernization from legacy systems to the Next.js App Router, improving developer velocity and scalability
- Owned CI/CD pipelines (GitHub Actions, Docker, Helm, ArgoCD), reducing deploy cycle time and raising release confidence
- Implemented Datadog RUM to catch performance regressions early and drive measurable Core Web Vitals gains
- Established front-end engineering standards and reusable component libraries across product lines
- Drove Agile sprints, code reviews, and technical decision-making; used AI pair programming and prompt engineering to prototype and ship
Senior Front-End Engineer / Partner · Martian
2014 — 2015Built and optimized large-scale, responsive web platforms across mobile and desktop while helping shape new business.
- Architected and developed responsive Angular applications
- Aided project scoping, effort estimation, and budget planning
- Contributed to business development through client pitches and meetings
Senior Developer · Odopod
2012 — 2014Engineered responsive, mobile-first websites and complex interactive UIs for high-profile brand clients.
- Implemented AngularJS on a large-scale module system, improving maintainability and component reuse
- Partnered with creative teams to balance aesthetics and performance
- Established Git/Bitbucket version-control workflows across the team
Senior Developer · Tribal DDB
2011 — 2012Developed quick-turnaround prototypes and mobile-web experiences for advertising campaigns.
- Built campaign prototypes with mobile web technologies
- Integrated open-source APIs into campaign projects
Interface Architect · Isobar North America
2007 — 2011Designed and built interactive micro-sites and campaigns for integrated digital marketing initiatives.
- Established and enforced web standards and best practices across active projects
- Took an active role in UX concept testing and design
- Mentored animators, teammates, and contractors through technical challenges
Contact
Let's build something durable
Open to Software Architecture & staff-level roles. The fastest way to reach me is email, or drop a note below.